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Chief’s New Raxxess® W1 Series Receives a 2011 CustomRetailer EXC!TE Award
Posted on Wednesday, August 24, 2011
Chief’s New Raxxess® W1 Series Receives a 2011 CustomRetailer EXC!TE Award

The Raxxess® W1 Series Hinged Wall Rack is named one of the year’s most innovative, high-performing solutions for the custom installation professional

Minneapolis, MN. USA (AUG 2011) - - Chief, an industry leader in AV mounts and rack solutions, is being recognized as a 2011 EXC!TE Award winner by CustomRetailer Magazine. The prestigious award is for Chief’s new Raxxess® W1 Series Hinged Wall Rack, an on-wall solution that securely attaches to most walls, providing a convenient, space-saving way to store components.

"We are truly honored to receive the Exc!te Award," said Laurie Englert, Chief Marketing Director. "We’ve worked closely with customers to design a solution that makes installing an on-wall rack and loading the components hassle-free. It’s great to see our customers already embracing it!"

The latest in the Raxxess® Series family of products, the W1 provides a hassle-free solution for storage needs. This versatile series allows users to load components without concerns about rack alignment. A reversible door can also be installed to open left or right, and hinge-pin installation on either side makes preloading components easy.

Additionally, the rack is hinged to the wall bracket, allowing easy access to the rear of the rack for installation and service. For added convenience, adjustable front and rear rack rails and all necessary hardware are included.

Each year, CustomRetailer Magazine presents its annual EXC!TE Awards to the best products available to the industry. According to the publication, this year's winners stood out as particularly impressive, considering the unique challenges custom installers face every day on the job. The impact these products have on the industry is felt in the installers' productivity, the dealers' profitability, the clients' satisfaction and the industry's vitality.

CustomRetailer is a business strategy magazine for the residential A/V and automation integration electronics professional. With an objective to help readers work on their businesses, each issue is crafted like an exclusive management conference. The core columns, departments and features are focused on training, employee retention, business management and marketing. As readers aspire to be expert advisors and resources to their customers, CustomRetailer targets owners and managers who are passionate about their businesses.

Chief will be honored at the EXC!TE Award Party during CEDIA on Thursday, Sept. 8.