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MOOV SERVES UP CHYRON HYPERX² GRAPHICS FOR ATP WORLD TOUR
Posted on Thursday, March 19, 2009

Reading, UK, March 19, 2009: Chyron (NASDAQ: CHYR) has today announced that two flagship HyperX² graphic systems are now in use by UK broadcast graphics specialist “MOOV” to create on-air graphics for the new series of ATP World Tour tennis tournaments.

 

MOOV, a leading provider of broadcast design services and data driven sports graphics was commissioned by ATP Media to design all graphics for their rebranded “ATP World Tour Masters 1000”, “ATP World Tour 500” and “ATP World Tour 250” series tournaments. MOOV’s brief was to create a family of graphics that were modern and dynamic and would still look fresh after several years. Once this work was underway MOOV was further asked to provide a graphics scoring system that could be used on all ATP World Tour 500 events, starting with the inaugural event in Rotterdam, during February 2009.

Tennis Properties Ltd Head of Production Dominic Gresset said, “We wanted a fresh, current look with 3D capabilities and a design with a shelf life of at least three years. I wanted a company who knew about designing graphics for live sporting events and MOOV fit the bill perfectly. The result is state-of-the art graphics, a bright fresh look, slick smooth animations and a new lease of life to our whole production.”

MOOV Managing Director Duncan Foot said, “We had to select a system that had a proven track record of quality and reliability, that was quick to create true 3D graphics and was easy to interface with. This really only gave us one option, Chyron’s HyperX² with its Lyric PRO software. Moreover, Chyron has a global presence, which allows us to tap into additional resources in Europe, the Americas and the Far East.”

MOOV and Chyron also worked with Piranha Graphics to deploy an interface that links directly with the tennis umpire’s own scoring PDA and simultaneously updates the graphics.

According to Foot, “The graphics created with HyperX² have a very stylish 3D design with some great animations, but most importantly they are very clear, no matter which format we output, whether it is NTSC, PAL or the various HD formats.”

Chyron Vice President and General Manager, EAME, David Ward said, “MOOV’s brief required a very quick turnaround, just three weeks before the first ATP World Tour 500 event, closely followed in the series by Memphis, Acapulco, and Dubai. That they were able to meet and exceed expectations speaks volumes about their creative talent as well as the power and flexibility of HyperX².”

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