Virtual Conference exposes new prospective members to the association, elevates
value of EDUCAUSE brand with webcasts
Indianapolis, Ind. EDUCAUSE booth
#1902 — October 14, 2015 — Sonic Foundry, Inc. (NASDAQ: SOFO), the trusted global
leader for video creation and management
solutions, today announced the company’s Mediasite Events team will webcast
the EDUCAUSE 2015 Annual Conference Oct. 27-30 in Indianapolis, Ind.
EDUCAUSE is the premier gathering
for higher education IT professionals, exploring today’s toughest technology
issues. EDUCAUSE started delivering sessions on-demand via Mediasite in 2005.
Four years later, conference organizers created a live hybrid event, delivering
both online and face-to-face experiences simultaneously, a model that continues
to this day. From their desktops or mobile devices, hundreds of distributed
participants from campuses across the world will join in-person attendees.
“With Mediasite, we capture our
premium content, which enables us to bring thought leadership to people who
can’t travel to our conference in Indianapolis due to time or budget
restraints. It allows our remote attendees to have conversations with team
members at their institutions about global topics being discussed at EDUCAUSE,”
said Veronica Diaz, director of online programs. “The online attendees can see
the presenter and the in-person audience, and that helps us bring the
excitement of the conference to the masses.”
This year, EDUCAUSE arranged its
virtual conference into four themes, so whether remote attendees gather as a
team in one room and learn together or log in individually, they’ll be able to
hone in on areas most beneficial to them.
The on-demand Mediasite videos
are available to attendees for 90 days, and institutions use the knowledge
captured at the conference as launching pads for further discussions throughout
the year. EDUCAUSE also uses Mediasite-recorded content on its website as a
marketing tool to promote future conferences and attract speakers.
“We’re honored to
continue our more than decade-long partnership with EDUCAUSE, a true model for
creating a valuable content strategy from their annual hybrid event. Our
turnkey video streaming services help deliver successful, memorable online
experiences to attendees, and the recorded content lives long after the last
session, allowing EDUCAUSE to continue to share the most talked-about topics in
the industry,” said Rob Lipps, Executive VP, Sonic Foundry. “Associations like
EDUCAUSE are realizing the value of going hybrid and using that knowledge
captured to attract future speakers and keep their members talking year round.
We look forward to helping it broaden its reach even more with this year’s
EDUCAUSE is a non-profit association
that helps higher education optimize the impact of IT. EDUCAUSE members have
access to initiatives, events and programs that are designed to grow, change,
strengthen and redefine the IT profession and advance the use of technology in
higher education. Each year the EDUCAUSE Annual Conference brings together
the best thinking in higher education IT to explore the toughest issues facing
the community today. EDUCAUSE membership is comprised of more than 68,000
individual participants including chief information officers, IT directors,
academic deans, university librarians, teaching and learning professionals and
To learn more about EDUCAUSE and
membership, visit http://www.educause.edu.
About Sonic Foundry®, Inc.
(NASDAQ: SOFO) is the trusted global leader for video capture, management and
webcasting solutions in education, business and government. The patented Mediasite Enterprise Video
Platform transforms communications, training, education and events for more
than 3,000 customers in over 60 countries.