Performances on the NAMM Show’s GoPro Stage on the Grand Plaza will be streamed live to NAMM.org with the help of Marshall Electronics.
Anaheim, CA (January 7, 2014) – Marshall Electronics partners with the National Association of Music Merchants (NAMM) to stream live performances from the NAMM GoPro Stage on the Grand Plaza over the
Internet on NAMM.org. Marshall is providing its live streaming equipment and expertise to stream performances in real time to the website, where the
content can be viewed from anywhere. GoPro, which is sponsoring the stage, will provide GoPro cameras to record the performances. The
cameras' video signals will be encoded and streamed via Marshall’s PS?102 Producer Station encoder and distributed by StreamVu CDN. Marshall
is supplying the hardware, setting up and manning the live streaming process at the 2014 NAMM Show.
The demonstration will show a practical application of live streaming in the music industry. Concerts can be streamed over IP networks to an unlimited number of devices and viewed for free or on a pay?per?view basis.
The NAMM live feed will be free. “Live streaming is a cost effective way for performers and promoters to get their music to a wider audience,”
says Perry Goldstein, Marshall’s Pro Audio Director of Sales and Marketing. “What once required a costly satellite uplink is now done at a reasonable cost through broadband Internet. A concert becomes a multimedia
event enjoyed by countless viewers all over the world. In terms of growing a fan base and connecting to people, live streaming has tremendous potential in the music industry.”
The HD video signal from each camera will be transmitted to Marshall displays and then to a Panasonic switcher. From the switcher, the video signal will go into the Marshall PS?102 Producer Station where the
audio and video are converted into H.264 and H.264/MPEG that is streamed to the cloud, and finally to a laptop for stream monitoring and control. Marshall Electronics will utilize StreamVu to distribute the content
through the cloud. This technology allows streamed content to be viewed on a website by an unlimited number of viewers without impacting the site’s bandwidth.