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Digital Signage: Entertainment -- Taco Bell

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Digital Signage: Entertainment -- Taco Bell
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Digital Signage: Entertainment -- Taco Bell

Taco Bell is expanding in a bold, innovative way with the launch of a new “Cantina” restaurant concept on the Las Vegas Strip. The Cantina’s inventive interior combines advanced technology and cool design using a large video wall for a fun, social dining experience. The captivating video wall, powered by RGB Spectrum's MediaWall V display processor, engages and entertains patrons as they browse, order and dine.

The MediaWall V processor drives the Cantina’s massive 14-foot by 8-foot video wall which is arranged in a 4 x 4 array of 27” LG screens. This immense display lets patrons throughout the restaurant watch the latest live-streamed broadcast, sporting, and news events, as well as catch up on social media posts while dining. The MediaWall V processor receives input from a variety of sources, including broadcast receivers, live camera feeds from the Strip, and PCs handling social media content. It consolidates these disparate sources and displays them in windows of any size, anywhere on the wall array. Up to 60 user-customizable presets are used to change the video wall layouts as desired.

The MediaWall V processor was chosen for a number of reasons. Its embedded processing architecture delivers exceptional 24/7 reliability for a high-traffic, high-visibility installation. Additionally, the processor’s ability to display imagery in windows of any size, anywhere on the video wall canvas, and seamlessly change layouts, enhances the entertainment experience. Unsurpassed image quality, 4K UHD input and output capability, support for a diverse range of image types, and ease of use were key benefits. At its grand opening, the Taco Bell Cantina management was ecstatic with the results.

Offering superior image quality and reliability, RGB Spectrum’s MediaWall display processors are an ideal choice for entertainment, sports and casino venues, lobby displays, and digital signage applications.