To take advantage of the 87,000 weekly pedestrians its walkway sees, Edmonton City Centre installed three NEC video walls to run promotions, advertising, news, weather and entertainment.
A well-known inner city attraction, the Edmonton City Centre (ECC) connects to two downtown hotels and more than 6 million square feet of offices in Alberta’s capitol. As of June 2011, the ECC walkway sees more than 4.5 million pedestrians per year with a weekly average of 87,200, according to Canadian Out-of-Home Measurement Bureau (COMB). This intense level of traffic sparked the conversation of installing video walls to increase revenue at local retailers, as well as entertain the passersby.
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